Get more people to upload their personal identity and disability characteristics to two key internal platforms that help the firm track their IDE performance and inform future moves towards achieving their diversity and inclusion goals.

We conducted a thorough strategy and ideation phase for the client, where we quickly identified some key personas that needed very different comms strategies and treatments. This led us to design and scope a fully modular campaign that would tackle multiple issues the client faced. In the end, due to restricted resources, the client decided to pursue a more limited set of audience personas; however, due to our flexible approach towards strategy and design. We could efficiently move forward without starting the project from scratch, much to the relief of the client team.

The film initially worked precisely as intended, boosting engagement with the two internal KPMG platforms. However, due to the strength of the creative vision, other teams at KPMG quickly found use for this hero content, and we quickly started having our work referenced back to us by multiple stakeholders across KPMG, who were using the content effectively in ways far outside of the initial scope.