Besides creating a commercial-grade piece of work on a tight budget, our client needed a modern, relatable ad to have a voice in a market flooded with internet brands.
What we did
We took on the action-packed 30-second script (with four scenes and 15 strong cast) and created an explosively fun and rhythmic ad. We challenged stereotypes – showing gamers are a diverse bunch and that, no, it’s not always business on a zoom call.
“Our most recent campaign, Ready for Anything, aims to raise awareness of Openreach and the benefits of a Full Fibre broadband connection in 3 locations across the UK. We are targeting a younger, tech engaged audience who will be more likely to adopt our premium technology earlier than others. Pretzel helped us produce a 30” and 15” advert and wide range of stills to feature across our multi-channel campaign, and I couldn’t be more pleased with the way our creative turned out. We captured a series of vignettes that demonstrated relatable (yet slightly exaggerated) moments of how customers use their broadband and why a more reliable and faster connection would benefit them. The creative is highly entertaining and has been performing incredibly well with our target audience. It was great fun to work on this project with Pretzel as they always bring a lot of energy to what they do, and you know you’re in safe hands.”
Megan Bradley Cole – Brand & Campaigns Manager at Openreach