We needed to hold the attention of a GenZ audience across vast amounts of learning material in a way that was digestible and useful to them.
What we did
We used influencers to create over 60 short and snappy films: from workshops to presentations and how-tos. With young talent, chatty scripting and informal, modern locations, we created a suite of films that were genuinely helpful for a young audience.
“We partnered with Pretzel to produce a series of films as part of redesigning Deloitte’s Graduate onboarding programme. Our challenge was to produce a series of short, engaging films to help new joiners feel welcome and settled, and learn the practical skills they’d need in the first few months on the job. Pretzel were an absolute pleasure to work with. Their can-do attitude, flexibility and creative flair contributed greatly to the overall success of the programme. They went the extra mile to deliver an excellent result within a tight deadline.”
Redmund Bath – Senior Learning and Performance Consultant