Supporting a bid – BT Satellites

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BT isn’t known for its space tech, despite being a key player from the start. By telling the right story, we set the record straight with their B2B clients.

How did we do it?

We uncovered the real and long-lasting impact of BT’s satellite tech; human stories that aligned BT with their client’s goals. From teams that connect hurricane survivors to the internet to those answering the UK’s 999 calls. We took the breadth of their experience and carved a single unified narrative, a film that equipped them to stand out against the competition.

Return on Investment

Despite the challenge, our film created a buzz. It showed the BT led consortium as a serious contender against some big players in space tech including Airbus, BAE and Leonardo. It cut through the noise, also bringing excitement and courage to the internal team.

“Pretzel took the time to fully understand our goal and ideas. They worked closely with me and various stakeholders whilst also sharing expertise and insight to develop our brief and to come up with an impressive film. The film was well-received internally and by partner suppliers that we’ve since worked with Pretzel on a follow-up film.”

Lydia Girdler – Marketing Manager at BT