Turning a covid-cancelled event into an immersive virtual experience

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Openreach Live Digital Upgrade

When Openreach’s live industry-defining event was rain checked by covid we stepped in to give a completely fresh virtual experience.

What we did

We established Openreach as a tech leader by bringing our award-winning commercial experience to a live-streamed virtual conference. We used cinema cameras, beautiful sets, custom animations and sound design to create an immersive branded experience. This was further boosted by an opening film and countdown to kick things off.

How it went down:

The audience reception was fantastic. We turned a foiled plan into a golden opportunity for our client to embrace a new format – live streaming. We made Openreach look good in front of their high-level industry network.

“Openreach Live was a new project for us, something we’d never done before. Due to Covid, we had to swiftly change from being an in-person event, hosted in a studio, to a virtual event – which made producing captivating content a little more difficult. Pretzel was absolutely brilliant at adapting to the changing plans and coming up with engaging content ideas. We have had nothing but positive feedback about how great the event looked and its high-quality production.”

Megan Bradley Cole – Brand & Campaigns Manager at Openreach