Matt Fretwell

After working on both sides of the Atlantic and gathering a host of awards for his groundbreaking direction and editing, Matt became a Partner at Pretzel Films in 2006 and Creative Development Director in 2011. He is responsible for our drive to embrace new technologies and whilst acting as trusted confidant to our Directors and Editors he makes it his mission to challenge them to try new things and improve every day. Have you ever thought you discovered something new or innovative only to have someone claim to have seen it first? Matt actually did see it first. He saw it before you got up this morning and has already emailed it round the office. He’s probably found a supplier for it and included it in a proposal to a client. Matt’s so far ahead of the curve when it comes to what’s moving and shaking in the digital world that it’s only fitting that he rides a bicycle to work. It’s the old school ying to his techno savvy yang. And it’s not a motorbike or a turbo charged bike from the future as you might expect, it’s just a regular push bike. But it’s a very nice push bike. We’d expect nothing less.