September 2008 saw Pretzel complete their sixth London Fashion Week in three years with Topshop. The challenge: a daily multi-camera shoot, capturing not only the runway shows themselves but the backstage buzz, outfits and views of the designers, celebs and fashionistas in attendance; followed by an all-night editing session to ensure comprehensive podcasts were up on the Tosphop website the following morning. The success of this collaboration has seen Pretzel's relationship with Topshop grow to encompass a wide variety of projects, including work with Helmut Newton and the opening of their NY store.
| Director: | The Pretzel Team |
| Format: | XDCAM EX |
| Delivery: | Podcast |
| Post: | Pretzel Post |
| Date: | 14/09/2008 |