Work: Fashion

Topshop

Podcasts

September 2008 saw Pretzel complete their sixth London Fashion Week in three years with Topshop. The challenge: a daily multi-camera shoot, capturing not only the runway shows themselves but the backstage buzz, outfits and views of the designers, celebs and fashionistas in attendance; followed by an all-night editing session to ensure comprehensive podcasts were up on the Tosphop website the following morning. The success of this collaboration has seen Pretzel's relationship with Topshop grow to encompass a wide variety of projects, including work with Helmut Newton and the opening of their NY store.

Director: The Pretzel Team
Format: XDCAM EX
Delivery: Podcast
Post: Pretzel Post
Date: 14/09/2008

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